Privacy policy

Definitions:

  • Anonymisation- The process of either encrypting or removing personal data from a database, so that the individuals whom the data describe remain anonymous. This is done for the purpose of protecting individuals’ private activities while maintaining the integrity of the data gathered and shared.
  • Behavioural Advertising- The act of tracking users’ online activities and then delivering ads or recommendations based upon the tracked activities.
  • Biometric Data- Personal data resulting from specific technical processing relating to the physical, physiological or behavioural characteristics of a natural person, which allow or confirm the unique identification of that natural person, such as facial images or dactyloscopy data.
  • Consent- Any freely given, specific, informed and unambiguous indication of the data subject’s wishes by which he or she, by a statement or by a clear affirmative action, signifies agreement to the processing of personal data relating to him or her.
  • Cookies- A small text file stored on a user machine that may later be retrieved by a web server from the machine. Cookies allow web servers to keep track of the end user’s browser activities, and connect individual web requests into a session.
  • Data Enrichment- A process used to enhance, refine or otherwise improve existing data.
  • Data Retention- The policies and processes used within Rasna for determining the time period for archiving and storing of personal data.
  • Data Processing- Any operation or set of operations which is performed on personal data, such as collecting, recording, organizing, storing, adapting or altering, retrieving, consulting, using, disclosing by transmission, dissemination or otherwise making the data available, aligning or combining data, or blocking, erasing or destroying data. Not limited to automatic means.
  • Direct Marketing- A form of advertising in which companies provide physical marketing materials to consumers to communicate information about a product or service.
  • Encryption- The method by which plaintext or any other type of data is converted from a readable form to an encoded version that can only be decoded by another entity if they have access to a decryption key.
  • Genetic Data- Personal data relating to the inherited or acquired genetic characteristics of a natural person which give unique information about the physiology or the health of that natural person and which result, in particular, from an analysis of a biological sample from the natural person in question.
  • Health Data- Personal data related to the physical or mental health of a natural person, including the provision of health care services, which reveal information about his or her health status.
  • IP Address- A unique address that identifies a device on the Internet or a local network and which allows a system to be recognized by other systems connected via the Internet protocol.
  • Online Behavioural Advertising- Websites or online advertising services that engage in the tracking or analysis of, e.g., search terms, browser or user profiles, preferences, demographics, online activity, offline activity, location data, and offer advertising based on that tracking.
  • Personal Data- Any information relating to an identified or identifiable individual. An identifiable individual is one who can be identified, directly or indirectly, in particular, by reference to an identification number or to one or more factors specific to his physical, physiological, mental, economic, cultural or social identity.
  • Personal Data Breach- A breach of security leading to the accidental or unlawful destruction, loss, alteration, unauthorized disclosure of, or access to, personal data transmitted, stored or otherwise processed.
  • Privacy and Data Protection- The collection of laws and regulation that applies to the collection, usage, storage, protection and other processing of personal data. This includes data protection, privacy, banking secrecy, electronic communications and confidentiality laws and regulations, and any other applicable laws or regulations to the extent they relate to privacy of personal data.
  • Processor- A natural or legal person, public authority, agency or other body which processes personal data on behalf of the controller.
  • Recipient- A natural or legal person, public authority, agency or another body, to which the personal data are disclosed, whether a third-party or not. However, public authorities which may receive personal data in the framework of an inquiry in accordance with India Law shall not be regarded as recipients; the processing of those data by those public authorities shall be in compliance with the applicable data protection rules according to the purposes of the processing.
  • Representative- Natural or legal person established in the India law.
  • Special Categories of Personal Data- Special categories of personal data, include: racial or ethnic origin, political opinions, religious or philosophical beliefs, trade-union membership, genetic data, biometric data (for uniquely identifying an individual) and of data concerning health, sex life or sexual orientation.
  • Third-Party- A natural or legal person, public authority, agency or body other than the data subject, controller, processor and persons who, under the direct authority of the controller or processor, are authorized to process personal data.

Privacy Notice:

Welcome to Rasna Private India Ltd website. The information that we collect and store during normal use of the site is used to monitor use of the site and to help its further development. Our goal is to protect your privacy and the information that you submit to us through the Internet.

A number of pages in this website give you the option to submit personal information to the Company. All such communications are not confidential. Any application, request or enquiry you make, may be passed or made available to Group affiliates.

By accessing this web site, you indicate your acceptance of this Privacy Policy.

Data Collection-

Any personal data provided to or collected by Rasna is controlled by Rasna Private Limited.

This Privacy Notice applies to personal data collected by Rasna in connection with the services and products we offer. References to “Rasna” in this Notice means Rasna Private Limited and any company directly or indirectly owned and/or controlled by Rasna Private Limited that you are interacting with or have a business relationship with.

This Privacy Notice also applies to Rasna’s marketing content, including offers and advertisements for Rasna products and services, which we send to you on third-party websites, platforms and applications based on your site usage information.

  • We may collect personal data basis Information you give us and Information we collect when you contact us, visit our sites etc.
  • Personal data means any information that can be used to identify directly or indirectly a specific individual.

This definition includes personal data collected by direct marketing campaigns, sweepstakes and competitions and online through our websites, applications and branded pages

Certain categories of personal data, such as health data, financial data, biometrics, race, ethnicity, religion, health, sexuality or biometric data are classified as “special categories of data” or “Sensitive Personal Information” and benefit from additional protection.

We limit the circumstances where we collect and process these special categories of data.

Rasna sometimes collects data related to your health, etc., to send you tailored ads and relevant promotions. Rasna only collects and uses this personal data where you have provided us with your consent to do so. In some instances, you may have requested services or products that do not directly involve the collection of any special categories of data, but may imply or suggest your health or other special categories of data.

Usage of Data collection:

We collect, process and disclose your personal data only for specific and limited purposes.

We also create profiles of visitors by analyzing the information provided by them while online surfing, searching and buying our products/ services or otherwise while interacting with our brand communications by building segments.

We collect, process and disclose your personal data for the following purposes:

  • To process your payments, if you purchase our products/services, to provide you with your order status, deal with your enquiries and requests, and assess and handle any complaints;
  • To process and answer your inquiries or to contact you to answer your questions and/or requests;
  • To develop and improve our products, services, communication methods and the functionality of our websites;
  • For the purposes of competitions or promotions that you have entered;
  • To communicate information to you and to manage your registration and/or subscription to our newsletter or other communications;
  • To manage our everyday business needs regarding your participation in our contests, sweepstakes or promotional activities or request;
  • To authenticate the identity of individuals contacting us by telephone, electronic means or otherwise;
  • For internal training and quality assurance purposes;
  • To understand and assess the interests, wants, and changing needs of consumers, to improve our website, our current products and services, and/or developing new products and services; and
  • To provide personalized products, communications and targeted advertising as well as product recommendations to you.

Rasna uses your personal data to build profiles. We create profiles by analysing the information about your online surfing, searching and buying behaviour and your interactions with our brand communications by building segments and by placing your personal data in one or more segments. These segments are used by Rasna to personalize the website and our communications to you and to display relevant offers and advertisements from the Rasna brands on the Rasna sites, and via third-party websites. The segments can also be used for third-party campaigns on the Rasna sites. Rasna profiles your data where you have provided consent for us to do so.

You can withdraw your consent to prevent your personal data being used this way at any time using the manage cookies section of our Cookie Notice or unsubscribing to the use of your email address if you have logged into one of our websites or signed up to any marketing newsletters.

Rasna collects data, with your consent, from:

  • Our websites about what you view and the way you interact with our content;
  • Our digital display advertising that we serve to you on social platforms and other publisher’s websites; and
  • Forms you fill in online and send to us about what your interests are.
  • We also track the products you buy when you click on one of our display adverts and go on to purchase something from a selection of our retail partners.
  • If you have asked to receive emails or SMS communications from us, we track whether you open, read or click on the content to see what you are interested in so that we can give you more content that we think you are more likely to enjoy.
  • Based on this profile information, we may also give you advertising that we think you will like and want to see as you view content from us or from our network of publishers that we advertise with. Sometimes, with your consent, we may use your current location to serve advertising to you that is to do with promotions or events that are happening nearby that we think you might be interested in.
  • We may also use information you have provided to selected third-parties and consented to be shared, like your age, gender, life stage, lifestyle and wider interests to identify people who we think will have similar interests to you and who we believe will be interested in similar advertising.

Data Shared With-

As part of the Rasna group your personal data use within the Rasna Group and with selected third-parties in the following circumstances:

Third-party service providers- In order to carry out your requests, respond to your inquiries, fulfil your orders, honour coupons, provide you with samples, enable you to participate in sweepstakes or make various other features, services and materials available to you through our websites we share your personal data with third-party service providers that perform functions on our behalf, such as companies that: host or operate Rasna’s websites and Apps process payments, analyse data, provide customer service, postal or delivery services, and sponsors or other third-parties that participate in or administer our promotions. They have access to personal data needed to perform their functions but may not use it for other purposes. Further, they must process this personal data in accordance with this Privacy Notice and as permitted by applicable data protection laws and regulations.

Other third-parties- Your personal data will also be used by us or shared with our sponsors, advertisers, advertising networks, advertising servers, social media networks, and analytics companies or other third-parties in connection with marketing, promotional, data enrichment (to find out more about our privacy key terms follow the link) and other offers, as well as product information.

Business transfer- Your personal data will be used by us or shared with the Rasna Group, primarily for business and operational purposes. As Rasna Group continues to develop the business, it may sell or purchase assets, subsidiaries or business units. In such transactions, your personal data generally is one of the transferred business assets but remains subject to the promises made in any pre-existing Privacy Notice (unless, of course, you consent otherwise). If another entity acquires us, our businesses or substantially all or part of our assets, or assets related to Rasna’s websites, your personal data will be disclosed to such entity as part of the due diligence process and will be transferred to such entity as one of the transferred assets. Also, if any bankruptcy or reorganization proceeding is brought by or against us, all such personal data will be considered an asset of ours and as such it is possible they will be sold or transferred to third-parties.

Legal disclosure- We may transfer and disclose your personal data to third-parties:

  • To comply with a legal obligation;
  • When we believe in good faith that an applicable law requires it;
  • At the request of governmental authorities conducting an investigation;
  • To verify or enforce our “Terms of Use” or other applicable policies;
  • To detect and protect against fraud, or any technical or security vulnerabilities;
  • To respond to an emergency; or otherwise
  • To protect the rights, property, safety, or security of third-parties, visitors to Rasna’s websites, Rasna or the public.

Protection of Data-

  • Rasna takes the security of your personal data very seriously. We take every effort to protect your personal data from misuse, interference, loss, unauthorized access, modification or disclosure.
  • Access to your personal data is only permitted among our employees and agents on a need-to-know basis and subject to strict contractual confidentiality obligations when processed by third-parties.
  • We will keep your personal data for as long as we need it for the purpose it is being processed for.
  • Your data may also be retained so that we can continue to improve your experience with us and to ensure that you receive any loyalty rewards which are due to you.
  • We retain the identifiable data we collect directly for targeting purposes for as little time as possible, after which we employ measures to permanently delete it.
  • We will actively review the personal data we hold and delete it securely, or in some cases anonymize it, when there is no longer a legal, business or consumer need for it to be retained.

 

Rights on Data-

Your rights in relation to your personal data how it is processed. You can exercise these rights at any point. We have provided an overview of these rights below together with what this entails for you. You can exercise your rights by sending an email or submitting a request through the “Contact Us” form on our websites.

Where we process your personal data, you have a number of rights over how the data is processed and can exercise these rights at any point. We have provided an overview of these rights below together with what this entails for you. You can exercise your rights by sending an email or submitting a request through the “Contact Us” form on our websites.

 

Contact Rasna-

In case of any grievance, you may contact at: ecommerce@rasnainternational.com